IMG_0485G Force Promotions is a boutique agency specialising in TV & visual promotions for music artists & the creative world. G Force was founded by Emma Guirao in 2013 after 20 years of music television industry experience.

With a career that began with 6 years at MTV UK in the Artist Relations department, booking artists across MTV events & shows, she then moved over to TV promotions at Parlophone/EMI records staying for 10 years. During her time there Emma was instrumental on working across international & domestic talent, including global superstars Coldplay, Beastie Boys & Snoop Dogg, to iconic performers such as Blur, Sir Tom Jones and Tinie Tempah, playing an important role from the beginning of many of their careers.

Since launching G Force, the company has been instrumental in launching the careers of superstars Doja Cat, Big Zuu, Young T and Bugsey & Jonas Blue by introducing and breaking them to the TV world, as well as creating strategic TV campaigns for established acts such as Shaggy, The Darkness, Example, Avicii, HRVY and Goldie. 

The G Force knowledge of the music & television industry is second to none. Whether it’s a bespoke tv commission or booking & driving a high profile TV performance, we ensure that performances are executed with the most suitable creatives in the business. Working very closely with the artist and show’s teams, alongside the best creative directors, producers, directors, choreographers, lighting directors & glam squads. We also look at placing acoustic/stripped back performances, interviews across the channels, whilst ensuring maximum music video plays. When it comes to positioning artists on television, and most importantly, understanding their creative needs, we can make it happen smoothly, with integrity and originality, ensuring the most impact and so the artist & team are fully comfortable and happy.

G Force has regular contact & extensive contacts across the TV, broadcast & online world from within all the major music & entertainment shows, sports, news & politics, cultural & topical, charity TV marathons, special event TV, cooking & kids shows, as well as the actual television channels & production companies themselves. In the ever-changing television landscape, we are also across new commissions and pilots too. As well as being an active member of the annual BRITS Voting Academy. 

We are forward thinking company, that provides invaluable advice on media talent strategy for each individual project and are committed to exploring every avenue for promotional opportunities. We  send out a weekly newsletter to the TV world updating them on all artist activity. And we like to work very closely with the other key members of an artists team from label, to management and live agents to their press, online and radio pluggers.